A financial services provider has put the silver surfer generation on alert by unveiling a new online banking service available exclusively to over-60s.
The Sixty-Pus eSave virtual banking account from Coventry Building Society offers gross savings rates on credit balances of 6.2 per cent and can be opened and managed via an internet connection.
Banking customers who are thinking of opening the online banking account must pay in a minimum of £1 or a maximum of £250,000.
While launching the online savings account, Colin Franklin, head of sales at the financial services provider, has refuted suggestions that older banking customers are not interested in virtual banking services.
"With one third of our own online customers aged 60 or over, our experience shows that this age group are more than happy to deal with their finances online," he argued.
Last month marked the tenth anniversary of the introduction of online banking products into the UK.
On May 27th 1997, Nationwide Building Society became the first financial services provider to move online with the launch of a virtual current account.
New online banking account targets over-60s
New online banking account targets over-60s
Thu, 14 Jun 2007
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