Online banking and web-based financial product sales will see persistent growth in 2006, a leading financial services provider predicts.
Sainsbury's Bank reports that 73 per cent more banking customers visited the financial services provider's website over the last 12 months than in the year before.
The internet has become "an important life tool", according to the director of e-commerce at Sainsbury's Bank, Kevin Barrett.
Mr Barrett says that whether people log on for online banking or shopping, the web is "playing an increasing role in the way we conduct our daily affairs".
He says the fact that more people now have access to high-speed internet connections at home is a "possible driver" behind the ongoing growth of online purchasing of financial services.
Another reason is higher awareness of internet payment security systems among the 62 per cent of British adults who use the internet regularly, Mr Barrett believes.
The most popular financial services bought online are life insurance, car insurance and pet insurance, Sainsbury's Bank found.
GfK Financial found that the most popular financial services product bought online is car insurance, with credit cards in second place.
More online shopping for financial services predicted
More online shopping for financial services predicted
Wed, 14 Dec 2005
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