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Fifty per cent of Brits take less than half an hour to research bank accounts

Mon, 13 Dec 2010

Over half of British consumers (51 per cent) that compare the different types of current accounts available on the market spend less than an hour doing so, according to research conducted by Datamonitor on behalf of Santander .

Only one in three (35 pr cent) spend more time than this checking out the various options. By comparison, almost half spend over an hour researching car insurance (51 per cent) and home insurance (47 per cent).

A bank account expert at Think Money said: "There are more things to consider when choosing a bank account than the interest rate and credit facilities it may provide and it may be that many people looking for a bank account don't realise this. There are different types of bank accounts for people with different needs. For example, people with a bad credit rating might need to find a bad credit bank account, while those who have trouble budgeting could benefit from a managed bank account."
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